If nothing else, beauty brand Glossier knows how to orchestrate a peak Instagram moment. Remember the plush red Glossier You pop-up? And the fact that they all but shut down the Internet with the launch of Lidstar? Have you ever walked into their New York City showroom?
Glossier's latest foray is taking things to new, decadent heights with a pop-up cafe takeover of San Francisco's Rhea's Cafe, and we have a pretty good guess that you're about to see approximately a million photos of the millennial pink-and-lilac exterior all over your Instagram feed. (Trust us, you'll probably feel like you're already there even if you're not on the West Coast.)