Today, we are seeing more brands than ever before on social media because it's not breaking news that through these platforms, you can engage your customers (existing/potential) and convert them to sales.
You've hired a really expensive social media agency to take amazing pictures that speak to your band. Now, you're seeing more inquiries, online traffic and soon realize that social media marketing is extremely time-consuming. What do you do? You have to stop opening all those B2B social media marketing emails and streamline your day-to-day social management with these tips that will save you time.
1. Schedule your posts. If you're at a following where you no longer require hashtags and intense engagement sessions to increase your visibility, this is a no brainier #goals.
2. Lead Generation Services. These B2B software and programs automatically find people on social whose behavior indicates they are a potential sale. There are so many leads on these platforms and as you grow, you will need to have this down more efficiently in order to increase sales probability. One company: Socedo.
3. Use Social Listening Tools for Strategic Content. It is great to work with content creators but, even better when they're trained on social listening so they're able to deliver content to the right people at the right time. There are services like Sprout Social that track conversations around specific words and phrases so you can produce these content pieces that will fire up the engine. One company Sprout Social.
As social media evolves everyday, so are these sophisticated technologies that are automatizing your social media tasks. This way you can gain a better focus on developing opportunities that will drive your business. Isn't that what we all want? More time on our hands?